

Turn co-workers
into performing teams.
Teams don’t fail because they lack skills.
They fail because voices go unheard, conflict goes underground, and dialogue never happens.
Start here: The Assertive Spark Newsletter
Practical tips to coach your team into creating a workplace people thrive in.




I'm Andreea Rotaru
I help C-level executives turn co-workers into performing teams
At the heart of my work is emotional assertiveness
— the missing link in leadership and team performance.
It’s not about being louder. It’s about being clearer.
It’s not about avoiding conflict. It’s about transforming it into creativity.
It’s not about skills alone. It’s about courage, clarity, and connection.
This is the foundation of every program I deliver — whether with executive teams or individuals.
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Who I work with
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About me,
Andreea Rotaru
With 13+ years in leadership development and international certifications in emotional intelligence, team coaching, and perceptual development, I help leaders and teams ignite the spark that turns silence and conflict into performance.
I’ve worked with executives, project managers, and professionals across industries — always with the same focus: creating courageous dialogue and lasting transformation.
👉 [More about me]